The CEX Listing Effect: How Memecoins React to Exchange Support
In the fast-moving world of memecoins, nothing sparks excitement quite like a centralized exchange (CEX) listing. Often referred to as the “CEX listing effect,” it’s a powerful catalyst that can unlock fresh liquidity, visibility, and momentum for tokens that previously traded only on DEXs or lesser-known platforms. But not all listings are equal—and not all reactions are the same.
$Turbo Revolut listing effect
Let’s start with $TURBO, a perfect case study in community-led momentum. Its holders orchestrated a grassroots campaign demanding Revolut list the token. This wasn’t just noise—thousands of coordinated tweets and tags finally got noticed. On April 10th, Revolut officially listed $TURBO on its European markets. The effect? Between that date and May 3rd, $TURBO surged over 200%, fueled by new exposure and easier access for retail traders.
Source: TradingView
Importantly, the listing also led to a sharp increase in trading activity. $TURBO’s volume-to-market cap ratio climbed beyond 100%, showing strong active demand. While not all of the pump can be attributed solely to the Revolut listing, the timing clearly helped amplify the token’s trajectory.
$PEPE Coinbase listing effect
A more dramatic example? $PEPE. Its community was relentless in asking: “When Coinbase?” The moment Coinbase announced support for $PEPE, the market reacted immediately. The token soared 78% in one day, and over the following weeks—thanks to the newfound exposure and liquidity—$PEPE delivered over 120% in gains. This wasn’t just a meme-driven move. It was a clear demonstration of how a major CEX listing can legitimize a project and invite fresh capital.
Source: TradingView
That said, the effect isn’t guaranteed.
Take $PNUT, for instance. Coinbase shared it would list the token on December 11, 2024. The price reacted with a modest 25% pump, but it quickly fizzled. Why? Broader market sentiment was bearish at the time, with most altcoins pulling back across the board. While the listing gave $PNUT a short-term boost, it wasn’t enough to overcome the larger trend
Source: TradingView
So what determines whether the “CEX effect” hits hard or falls flat?
Market Conditions: Bullish momentum enhances the impact. Bearish trends can mute it.
Community Engagement: The more vocal and active the holders, the more visibility a listing brings.
Liquidity + Accessibility: Listings that remove friction (like fiat on-ramps or easier UI) open the door for new buyers.
Ultimately, the CEX listing effect is real—but it’s not magic. It works best when combined with hype, strong fundamentals, and favorable timing. For memecoins, it’s often a pivotal moment: one that can either launch the token into a new tier of legitimacy—or simply serve as a brief spike before the next trend shift.
One thing is certain: when you see a memecoin trending with CEX listing rumors, keep your eyes on it. Sometimes, the effect is just getting started.
